My work experience
Work Experience
Projects
Shoptravel Inc.
Design Lead • Toronto, ON • May 2025 - May 2026
Define product strategy and lead end-to-end design for core travel experiences, working in ambiguous problem spaces to translate business objectives into user-centered solutions
Establish and maintain comprehensive brand strategy, visual identity, voice guidelines, and a design system to ensure consistency across the platform
Manage the design team, providing mentorship, direction, and establishing design processes
Partner and collaborate closely with engineering to maintain design integrity, address technical constraints, and ensure seamless delivery
AgencyAnalytics
Senior Product Designer • Toronto, ON • October 2023 - April 2025
Drove strategic initiatives as part of the Core UX team with a focus on app-wide usability improvements to enhance NPS and usability scores
Developed and executed research plans using user interviews, stakeholder workshops, tree testing to generate insights for navigation redesign and overall UX improvements
Led the implementation of 28 cross-functional NPS UX improvements in one quarter, streamlining workflows and improving the user experience across the platform
Tealbook
Product Design Lead • Toronto, ON • May 2022 - August 2023
Implemented processes, including introducing a design system and centralized source of truth for design documentation, enhancing productivity, and enabling seamless collaboration
Collaborated with senior leadership to establish product roadmap and strategic direction
Built and managed an effective product design team focusing on their development through mentorship and individual growth plans
Led projects for Diversity Reporting dashboard, data visualization, and customer file ingestion experiences
Additional responsibilities included stakeholder presentations, R&D, UX strategy, IA development, and facilitating usability tests and prototyping
Knak
Product Design Lead • Ottawa, ON (Remote) • May 2021 - May 2022
Collaborated with cross-functional leadership to shape Knak's enterprise product roadmap and strategy
Restructured sprint teams to enhance collaboration and efficiency, establishing dedicated teams for design system implementation and UX issue resolution
Conducted stakeholder presentations and webinars, led R&D initiatives, formulated UX strategies, facilitated usability tests, and executed prototyping and UI design for product features
My TELUS App & Web
Senior Product Designer • Toronto, ON • March 2018 - May 2021
Led visual and user experience designs across My TELUS web and app initiatives with a focus on login, profile management, home services, and mobile app features
Conducted research, developed information architecture, wireframed, prototyped, and performed user testing for both web and app platforms
Collaborated cross-functionally with marketing, product, and development teams to ensure design consistency and optimal user journeys
Spearheaded strategy and design for My TELUS app features including billing, onboarding, marketing, offer redemption, plan management, and rewards integration
Managed maintenance and creation of components for the My TELUS app design system
Efficiently coordinated with content writers, developers, QA, data analysts, and product owners to deliver features on schedule
M&H Polystudio
UX & UI Designer • Toronto, ON • October 2017 - March 2018
Led UX/UI design for diverse studio projects spanning e-commerce, CPG, and financial sectors
Directed UX strategy, research, information architecture, wireframing, UI design, and art direction
Collaborated closely with the development team to maintain design and production standards
Thinkingbox
Senior Digital Designer • Vancouver, BC • October 2015 - September 2017
Led creative ideation and both UX/UI design for studio projects, spanning e-commerce and entertainment websites
Tasks included wireframing, interaction design, and art direction
Collaborated with sales and development teams to align projects with strategic goals and ensure
timely deliveryProvided creative leadership to junior and intermediate designers
Noise Digital
Digital Designer • Vancouver, BC • March 2011 - October 2015
Oversaw end-to-end creative brief management for diverse projects such as microsites, e-commerce platforms, e-blasts, social media content, and OOH materials
Collaborated with cross-functional teams and production studios, leading creative direction for Ferrero Rocher and Nutella photoshoots and video-shoots
Provided creative leadership to junior designers and interns
Education
Projects
OCAD University
Bachelors of Design, Advertising Major
Skills
Projects
Proficient in Figma, Sketch, Mixpanel, UX Tweak, Userzoom, Maze, Adobe CS (Photoshop, Illustrator, InDesign), Zeplin, Miro